Greg + CN
Established 2010Greg is the Head of Performance and Innovation for Cypress North's digital marketing team and one of the founders of our agency. In 2010, he and Matt Mombrea started Cypress North in Buffalo. Greg oversaw the opening of our second office in 2022, located in his hometown of Rochester.
As Head of Performance and Innovation, Greg co-manages our digital marketing department and works closely with our team to ensure all our clients achieve the best possible results. He is always looking for ways to test new digital marketing techniques and technology, and oversees all teaching and training efforts to ensure our agency stays ahead of the curve.
Greg is also a co-host of our weekly Marketing O'Clock podcast, where he and the team provide updates, insights, and hot takes on the latest SEO, PPC, and social media marketing news. In addition to weekly news shows, Greg hosts our Marketing O'Torial digital marketing tutorials and often co-hosts bonus Marketing O'Talk episodes that bring together panels of digital marketing experts.
With nearly two decades of experience, Greg is a known and trusted voice in the digital marketing community. He’s a contributor for Search Engine Land, a member of the Search Marketing Expo (SMX) programming team, and has been a featured speaker at some of the largest search engine conferences, including SMX, eSummit, and Pubcon.
When he’s not working or staying updated on the latest trends, Greg enjoys watching his kids play sports and coaching their soccer team. He’s been named the runner-up “Greg of the Year” on Marketing O’Clock’s annual Clockscars Awards four years in a row. While the coveted award has evaded him for many years, Keanu Reeves has not. Greg once saw him at Gabriel's Gate tavern in Buffalo (and noted he was very tall.)
Expertise
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Content Marketing
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Organic Search
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Paid Search
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Social Media Marketing
Greg's Life At CN
Greg-isms
Greg Finn
Head of Performance & Innovation / Partner, Cypress North
Written By Greg
How to Target Users by App in Google Ads Campaigns
Learn how to set up custom segments with app targeting. Our digital marketing tutorial covers how to get started, best practices, common mistakes, and more.
Google Ads Announces 3 Changes to Search Ad Creatives
Google Ads will be rolling out three changes this month to search ad creatives. We break down the three features, how to use them, and what marketers need to know.
Google Ads & Bidding Types: The Ultimate Source for Google Search Bidding
Learn about the different bid strategies you can use in Google, the pros and cons of each, and how to optimize them.
Should Google Ads Recommendations Guarantee Broad Match Success?
Google is being overly aggressive with recommendations for broad match. Here's what you should know.
Cypress North Team at SMX Advanced 2022
May has flown by here at Cypress North, full of new hires, clients, opportunities and a lot of preparation. In June I will be moderating a handful of panels at what should be the biggest search-focused digital marketing conference of […]
Why You Should Set Up Google Analytics 4 Today
Let's face it. GA4 isn't GR8. Google Analytics 4 is a work in progress to put it kindly. However, in these final weeks of 2021 you have an opportunity to get GA4 installed and tuned up, giving your future self […]
Sorry Google, There Are Benefits to Using Multiple Match Types when Using Broad Match with Smart Bidding
Over the years, advertisers have flocked to Google Ads (formerly Google AdWords) due to the creativity, flexibility, reach, and targeting offered by the ad giant. Google Ads was an empty canvas with unlimited opportunities. Over the years the platform has […]
6 Google Ads Custom Columns to Help Uncover More Data
You may already know you can create custom columns in the Google Ads online interface. But, if you're anything like me, you may not always think about how you can leverage custom columns to surface essential Google Ads performance metrics, […]
How To See Audience Performace Across Campaigns With Google Ads Reports
Google Ads makes it really easy to see performance at the campaign or ad group level, but analyzing audience performance across multiple Google Ads campaigns is easier said than done. You're left wondering.... What's working well? What's not? Combining like-minded […]
Is Google Ads Close Variant Matching Moving Further Apart?
Looking at search terms that we've seen here recently, there is absolutely no doubt about it. Close Variants aren't as close as they used to be. Is it a bug? Is it calculated? I'm not sure, but we've been fighting […]
How Agencies Can Succeed in Uncertain Times
On Friday's episode of Marketing O'Clock I tried to give some advice to agencies amidst these challenging times. In case you missed the show last week, you can see the clip & writeup below. Crisis strategies for company morale The […]
Should You Hire A Digital Marketing Agency or Hire In-House: An Unbiased Breakdown
Many small businesses (SMBs) hit that point of growth where they know that they need digital marketing help. That is non-negotiable. But is it better to hire an in-house digital marketers or use an agency? This is an important conversation that we have fairly frequently, so we set out to make the ultimate list of pros and cons of hiring a digital marketing agency.
Jill Fecher Joins Our Growing Team
As we head further into 2020 here at Cypress North, a major focus is targeted growth. Not the traditional "just grow numbers for the sake of numbers" growth, but growth in how we serve our amazing clients. We are looking […]
Life Events & Detailed Demographics: Two Little Known Google Ads Audience Options
For a while, it seemed that nobody was ever going to catch up to Facebook from a targeting standpoint. Facebook's ability to pinpoint specific users based on their behavior, demographics, or interests is still unmatched, but with the seemingly constant […]
Facebook Ads Budget Optimization: Everything You Need To Know
Facebook has major news for advertisers. Come September 2019, account managers will no longer be able to set budgets at the Ad Set level in Facebook Ads. Instead, Facebook's Campaign Budget Optimization will become the default setting for all campaigns, […]
AdWords gets a rebrand, a Search Console URL going to love & more! - Marketing O'Clock Ep. 24
Subscribe Don't miss what happened in the digital marketing industry on this week of June 24th, 2018. Join Greg Finn and Jess Budde as they give you the rundown on some of the biggest news in the digital marketing […]
Welcome, Brian Rizzo and Jennifer Kaite to the Cypress North Team
We are continuing to expand here at Cypress North and have two new members on the team here in Buffalo. Our exciting new additions are on both the marketing and development teams and will help to better serve our amazing […]
How To (Properly) Share Access to Pages & Ad Accounts in Facebook Business Manager
Facebook's Business Manager has been a boon for advertisers and agencies across the world. With simple sharing, no transferring of ownership, easy transition from client to client and easy employee access, there's not a lot to complain about. The only […]
Why Google's New Exact Match Changes Are Intrinsically Flawed (& Bad For Advertisers)
This month Google officially changed the meaning of the keyword match type Exact Match. This caused an uproar in the community and marked a notable change to the Google AdWords Platform. Overall, we were more than disappointed with this change […]
